A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

Leveraging thought leadership through social media to build brand equity for fitness brands

Codenames pictures

Context planning and channel innovation : reading pack

Brand communication in context : reading pack.

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

Advertisements and the representations of hegemonic masculinity : the case of GQ magazine