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1. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative
Available: Copies:
2. 
Cover image for Approach and language
by 
Ambrose, Gavin, author.
Format: 
Books
Publication Date 
2011
Excerpt: 
: Lawrence Zeegen ; Student exercise : Context -- Ideas. Research ; Idea generation ; Idea mapping
Available: Copies:
3. 
Cover image for Analysis in qualitative research
by 
Boeije, Hennie, 1966-
Format: 
Books
Publication Date 
2010
Excerpt: 
Analysis in qualitative research / Boeije, Hennie, 1966-
Available: Copies:
4. 
Cover image for Fundamentals of social research methods : an African perspective
by 
Bless, Claire.
Format: 
Books
Publication Date 
2006
Excerpt: 
Fundamentals of social research methods : an African perspective / Bless, Claire.
Available: Copies:
5. 
Cover image for Market intelligence : how and why organizations use market research
by 
Callingham, Martin.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Market intelligence : how and why organizations use market research / Callingham, Martin.
Available: Copies:
6. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
7. 
Cover image for The landscape of qualitative research : theories and issues
by 
Denzin, Norman K.
Format: 
Books
Publication Date 
2003
Excerpt: 
The landscape of qualitative research : theories and issues / Denzin, Norman K.
Available: Copies:
8. 
Cover image for Organizational behavior
by 
Kreitner, Robert.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-centered organizations and skills -- Research methods in organizational behavior -- Managing diversity: releasing every
Available: Copies:
9. 
Cover image for How to succeed in your master's and doctoral studies : a South African guide and resource book
by 
Mouton, J. (Johann)
Format: 
Books
Publication Date 
2001
Excerpt: 
Research -- Methodology -- Handbooks, manuals, etc.
Available: Copies:
10. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information
Available: Copies:
11. 
Cover image for The gender/sexuality reader : culture, history, political economy
by 
Lancaster, Roger N.
Format: 
Books
Publication Date 
1997
Excerpt: 
"underclass" / Is there a family? : new anthropological views / Lifeboat ethics : mother love and child death
Available: Copies:
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