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1.

Cover image for Marketing management

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Available: Copies:

2.

Cover image for The annual 2013/14 : advertising, media, marketing and branding

The annual 2013/14 : advertising, media, marketing and branding

The annual 2013/14 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2014

Excerpt:

Mass media -- South Africa.

Available: Copies:

3.

Cover image for Media and society

Media and society

by

O'Shaughnessy, Michael, 1951-

Format:

Books

Publication Date

2012

Excerpt:

Mass media -- Social aspects.

Available: Copies:

4.

Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future

Winning the story wars : why those who tell--and live--the best stories will rule the future

by

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Social media.

Available: Copies:

5.

Cover image for The handbook of media and communication research : qualitative and quantitative methodologies

The handbook of media and communication research : qualitative and quantitative methodologies

by

Jensen, Klaus Bruhn.

Format:

Books

Publication Date

2012

Excerpt:

Mass media -- Research -- Methodology.

Available: Copies:

6.

Cover image for The annual 2011/12 : advertising, media, marketing and branding

The annual 2011/12 : advertising, media, marketing and branding

The annual 2011/12 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Excerpt:

Mass media -- South Africa.

Available: Copies:

7.

Cover image for The annual 2012/13 : advertising, media, marketing and branding.

The annual 2012/13 : advertising, media, marketing and branding.

The annual 2012/13 : advertising, media, marketing and branding.

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Excerpt:

Mass media -- South Africa.

Available: Copies:

8.

Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide

The nuts 'n bolts of media planning : a comprehensive industry guide

The nuts 'n bolts of media planning : a comprehensive industry guide

by

Belter, Luisa.

Format:

Books

Publication Date

2011 2010

Excerpt:

Mass media and business -- South Africa.

Available: Copies:

9.

Cover image for The annual 2010/11 : advertising, media, marketing and branding

The annual 2010/11 : advertising, media, marketing and branding

The annual 2010/11 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Electronic Resources

Publication Date

2011

Excerpt:

Mass media -- South Africa.

Available: Copies:

10.

Cover image for Environment, media and communication

Environment, media and communication

Environment, media and communication

by

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

Excerpt:

Mass media and the environment.

Available: Copies:

11.

Cover image for Critical media studies : an introduction

Critical media studies : an introduction

Critical media studies : an introduction

by

Ott, Brian L.

Format:

Books

Publication Date

2010

Excerpt:

Mass media.

Available: Copies:

12.

Cover image for Drawing lab for mixed-media artists : 52 creative exercises to make drawing fun

Drawing lab for mixed-media artists : 52 creative exercises to make drawing fun

Drawing lab for mixed-media artists : 52 creative exercises to make drawing fun

by

Sonheim, Carla.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1005/2010000277-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1005/2010000277-d.html

Format:

Books

Publication Date

2010

Excerpt:

Drawing lab for mixed-media artists : 52 creative exercises to make drawing fun / Sonheim, Carla.

Available: Copies:

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Included

Library: VEGA Durban

Access Level

Author

(6)

Advertising Media Association of South Africa.

(4)

McQuail, Denis.

(4)

(3)

(2)

O'Shaughnessy, Michael, 1951-

(2)

Rayner, Philip, 1947-

(2)

(2)

(2)

Acuff, Dan S., 1942-

(1)

Adam and Charles Black (Firm)

(1)

Alexander, Amanda.

(1)

Arens, William F.

(1)

Askew, Kelly Michelle.

(1)

Baker, James, 1969-

(1)

Berger, Arthur Asa, 1933-

(1)

(1)

Bolter, J. David, 1951-

(1)

Burstein, Daniel.

(1)

Casey, Sarah, author.

(1)

Centre for Civil Society (University of KwaZulu-Natal)

(1)

Chun, Wendy Hui Kyong, 1969-

(1)

Clark, Vivienne.

(1)

(1)

Davis, Lloyd, 1959-2005.

(1)

De Beer, A. S. (Arrie)

(1)

De Keijzer, Arne J.

(1)

(1)

Du Plooy, Gertruida M.

(1)

Fourie, Pieter J.

(1)

Fourie, Pieter J. (Pieter Jacobus), 1950-

(1)

Fourie, Pieter J. (Pieter Jacobus), 1950- editor.

(1)

Goldman, Ken, 1957- author.

(1)

Goldman, Stephanie, author.

(1)

Gordon, W. Terrence, 1942-

(1)

Gray, Jonathan (Jonathan Alan), editor.

(1)

(1)

Grusin, Richard A.

(1)

Gunter, Barrie.

(1)

Hadland, Adrian.

(1)

Hansen, Anders, 1957-

(1)

Heller, Steven.

(1)

Jaffe, Joseph, 1970-

(1)

Jensen, Klaus Bruhn.

(1)

Kackman, Michael, editor.

(1)

Kearney, Mary Celeste, 1962- editor.

(1)

Keenan, Thomas, 1959-

(1)

Keller, Kevin Lane, 1956- author.

(1)

Kline, David, 1950-

(1)

Kotler, Philip, author.

(1)

Kruger, Stephen, 1951-

(1)

(1)

(1)

Mack, Robert L., 1985-

(1)

(1)

(1)

McErlean, Kelly, author.

(1)

Montfort, Nick.

(1)

Mules, Warwick.

(1)

Muller, Gordon, 1952-

(1)

Nel, François.

(1)

Nel, François. Writing for the media.

(1)

(1)

O'Shaughnessy, Michael, 1951- Media & society.

(1)

O'Shaughnessy, Michael, 1951- Media and society : an introduction.

(1)

O'Shaughnessy, Michael, 1951- author.

(1)

(1)

Ouellette, Laurie, editor.

(1)

(1)

Rayner, Philip, 1947- Media studies.

(1)

Reiher, Robert H.

(1)

Sachs, Jonah, author.

(1)

Salzman, Marian L.

(1)

Singer, Dorothy G.

(1)

Singer, Jerome L.

(1)

Sonheim, Carla.

(1)

Stadler, Jane Megan, author.

(1)

Steinberg, Sheila.

(1)

Thwaites, Tony.

(1)

Thwaites, Tony. Tools for cultural studies.

(1)

Tleane, Console.

(1)

Wardrip-Fruin, Noah.

(1)

Wilk, Richard R.

(1)

Wimmer, Roger D. & Dominick, Joseph R.

(1)

Wykes, Maggie, 1951-

(1)

Format

(58)

Electronic Resources

(3)

Material Type

Prescribed books

Recommended Books

Reference Books

Language

(60)

Shelf Location

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Publication Date

Subject

(26)

Mass media -- South Africa.

(12)

Advertising -- South Africa.

(11)

(10)

(10)

(7)

Branding (Marketing)

(6)

Branding (Marketing) -- South Africa.

(6)

Marketing -- South Africa.

(6)

Mass media and culture.

(5)

Advertising media planning -- South Africa.

(4)

Marketing -- South Africa -- Management.

(4)

Mass media and business -- South Africa.

(4)

(4)

(3)

(3)

(3)

Mass media -- Social aspects.

(3)

(3)

Advertising as Topic.

(2)

Advertising media planning.

(2)

Communication -- Research.

(2)

(2)

(2)

(2)

Marketing -- Management.

(2)

Mass media -- Influence.

(2)

Mass media -- Psychological aspects.

(2)

Mass media -- Study and teaching.

(2)

Mass media -- Technological innovations.

(2)

Mass media and business.

(2)

Medienwissenschaft.

(2)

Meios de comunicação de massa.

(2)

Médias -- Influence.

(2)

Südafrika (Staat)

(2)

(2)

Advertising -- Psychological aspects.

(1)

Advertising -- Technological innovations.

(1)

Advertising and children.

(1)

Africa, Southern.

(1)

Anecdotes as Topic.

(1)

Aspects psychologiques.

(1)

Aspects sociaux.

(1)

Aufsatzsammlung.

(1)

Berichterstattung.

(1)

(1)

Black power -- South Africa.

(1)

(1)

Blogues -- Aspect politique.

(1)

Blogues -- Aspect social.

(1)

Blogues -- Aspect économique.

(1)

(1)

(1)

(1)

Capitalism -- South Africa.

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

(1)

Commercial art -- History.

(1)

Communication -- Dictionnaires anglais.

(1)

Communication -- Recherche -- Méthodologie.

(1)

Communication -- Recherche.

(1)

Communication criticism.

(1)

(1)

(1)

Computers and civilization.

(1)

(1)

Comunicación social.

(1)

Consumers -- Psychology.

(1)

Criticism, interpretation, etc.

(1)

Critique de la communication.

(1)

(1)

Culture -- Study and teaching.

(1)

Customer relations.

(1)

(1)

Democracy -- South Africa.

(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

(1)

Digital storytelling.

(1)

Drawing -- Technique.

(1)

Enfants consommateurs -- États-Unis.

(1)

English language -- Glossaries, vocabularies, etc.

(1)

Entwicklungsländer.

(1)

Figure drawing.

(1)

(1)

Graphic arts -- History.

(1)

(1)

(1)

Human figure in art.

(1)

Humanities -- Methodology.

(1)

Image du corps.

(1)

Information technology -- Africa, Southern.

(1)

Information technology -- South Africa.

(1)

Interactive marketing.

(1)

Interactive multimedia.

(1)

Investigative reporting -- South Africa.

(1)

Investigative reporting.

(1)

Jeux vidéo -- Aspect psychologique.

(1)

Journalism -- Africa, Southern.

(1)

Journalism -- Authorship.

(1)

Journalism -- South Africa.

(1)

Journalisme -- Art d'écrire.

(1)

Journalisme en ligne.

(1)

(1)

Journalists -- South Africa.

(1)

(1)

(1)

(1)

Kitle iletişim araçları -- Ara̧tırma -- Yöntembilim.

(1)

Kommunikation -- Werbung -- Entwicklungsländer -- Südafrika.

(1)

Kritisch denken.

(1)

(1)

Land reform -- South Africa.

(1)

Man-woman relationships.

(1)

(1)

Marketing -- Management -- Textbooks.

(1)

Marketing -- Social aspects.

(1)

(1)

Mass media -- Africa -- History.

(1)

Mass media -- Africa, Southern.

(1)

Mass media -- Authorship.

(1)

Mass media -- Dictionaries.

(1)

Mass media -- History.

(1)

Mass media -- Philosophy.

(1)

Mass media -- Political aspects.

(1)

Mass media -- Research -- Methodology.

(1)

Mass media -- South Africa -- History.

(1)

Mass media -- Study and teaching -- South Africa.

(1)

Mass media -- Terminology.

(1)

Mass media and children -- United States.

(1)

Mass media and children.

(1)

Mass media and the environment.

(1)

Mass media criticism.

(1)

Mass media specialists -- Canada -- Biography.

(1)

Mass media specialists.

(1)

(1)

McLuhan -- Marshall -- 1911-1980 -- Criticism and interpretation.

(1)

McLuhan, Marshall, 1911-1980 -- Criticism and interpretation.

(1)

McLuhan, Marshall, 1911-1980.

(1)

McLuhan, Marshall.

(1)

(1)

Medie- och kommunikationsvetenskap.

(1)

Medien -- Umweltschutz.

(1)

(1)

Medios de comunicación social y cultura.

(1)

Men -- Social conditions -- 21st century.

(1)

Mens-computer-interactie.

(1)

Message publicitaire.

(1)

(1)

Motion pictures -- Study and teaching.

(1)

(1)

Médias -- Aspect psychologique.

(1)

Médias -- Aspect social.

(1)

Médias -- Dictionnaires anglais.

(1)

Médias -- Recherche -- Méthodologie.

(1)

Médias -- Recherche.

(1)

Médias et culture.

(1)

Médias et enfants -- États-Unis.

(1)

(1)

(1)

Nyhetsvärdering.

(1)

Onderzoeksmethoden.

(1)

Online journalism.

(1)

Personal Narratives as Topic.

(1)

Persuasion (Rhetoric)

(1)

Politique de l'entreprise.

(1)

Psychology, Child.

(1)

Public speaking.

(1)

(1)

Publicité et enfants.

(1)

Publikundersökningar -- tv-program.

(1)

(1)

(1)

Report writing.

(1)

Reportage -- Afrique australe.

(1)

Reportage -- Afrique du Sud.

(1)

Reporters and reporting -- Africa, Southern.

(1)

Reporters and reporting.

(1)

Research methods

(1)

(1)

(1)

(1)

(1)

Social sciences -- Methodology.

(1)

Société de l'information.

(1)

Sosyal bilimler -- Yöntembilim.

(1)

South Africa -- Economic conditions -- 1991-

(1)

South Africa -- Intellectual life.

(1)

South Africa -- Politics and government -- 1994-

(1)

South Africa -- Social conditions -- 1994-

(1)

Soziale Software.

(1)

Storytelling -- Psychological aspects.

(1)

Storytelling in mass media.

(1)

Stratégie de marketing.

(1)

Südafrika <Staat>

(1)

Target marketing.

(1)

Technologies de l'information et de la communication.

(1)

(1)

Telecommunication.

(1)

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