A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Building strong brands through Action Research : a case study of the Humphry Baby brand

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

Brand space : exploring physical space for brand-building : an informed perspective

Key success factors in building an independent fashion brand : a Cape Town perspective

Strategic brand management : building, measuring, and managing brand equity

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Ten types of innovation : the discipline of building breakthroughs

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy