Consumer behavior / Schiffman, Leon G. (DE-588)154336181

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

consumer behaviour on digital channels -- 14 Objective setting -- 15 Marketing mix for the digital world

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

Consumer behavior.

: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in

Consumer behavior.

Consumer behavior -- Data processing.

Consumer behavior / Schiffman, Leon G., author.

strategies they employ to compete for consumer loyalty.Written by international experts in the field, the

situation -- 4. Consumer behaviour and consumer decision making -- 5. Introduction to marketing research