Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /

: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies

Understanding digital societies / Perriam, Jessamy, editor.

discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

Sex role in mass media.

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

consumer behavior and features coverage of social media, digital consumption and up to date marketing

Media studies : critical African and decolonial approaches / Chiumbu, Sarah, editor.

Digital you : real personal branding in the virtual age / Arruda, William, 1961- author.