by
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Format:
Books
Publication Date
2001
Excerpt:
reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers
14.
by
Von Oech, Roger.
Publisher description http://catdir.loc.gov/catdir/description/hc042/85045238.html
Format:
Books
Publication Date
1986
Excerpt:
explorer -- The artist -- The judge -- The warrior -- Summing up -- Jack's return visit to the idea doctor
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