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1. 
Cover image for Data mining techniques : for marketing, sales, and customer support
Data mining techniques : for marketing, sales, and customer support
by 
Berry, Michael J. A.
Format: 
Books
Publication Date 
1997
Excerpt: 
to mining business data, it describes techniques for detecting customer behavior patterns useful in
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2. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of
Available: Copies:
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