: Pricing Currency Options -- ch. 9 Allied Irish Banks -- Rusnak and Currency Trading at Allfirst

OPTIONS (STOCK EXCHANGE) + OPTION PRICING

segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing

facilities -- The operation of a warehouse -- The transport system -- Transport cost structures and pricing

-- Pricing strategies -- Distribution. Channels of distribution --Retailing -- Wholesaling and physical

Electronic Channels -- Exploring Business Models: Pricing and Revenue Management -- Educating Customers and

Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15

-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

decision-making -- Activity-based costing -- Pricing decisions and profitability analysis -- Decision

-- New-product development and product life-cycle strategies -- Pricing considerations and approaches

-- Implementing Promotional Mix Strategies -- Pricing Concepts and Setting the Right Price -- Putting It All