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1. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
Advertising Media Association of South Africa.
Available: Copies:
2. 
Cover image for Basics of entrepreneurship
Basics of entrepreneurship
by 
Nieuwenhuizen, C. (Cecile)
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2901989&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2020
Excerpt: 
your market -- Advertising your small business -- Operations management -- The human resource function
Available: Copies:
3. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal
Available: Copies:
5. 
Cover image for Environment, media and communication
Environment, media and communication
by 
Hansen, Anders, 1957- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
natural": Advertising, nature, national identity, nostalgia and the environmental image -- Chapter 7
Available: Copies:
6. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher
Available: Copies:
7. 
Cover image for Social media marketing : a strategic approach
Social media marketing : a strategic approach
by 
Barker, Melissa S., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Internet advertising.
Available: Copies:
8. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
customers and communicating customer value and advertising -- Promoting products : public relations and
Available: Copies:
9. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
Available: Copies:
10. 
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
BUSINESS & ECONOMICS -- Advertising & Promotion.
Available: Copies:
11. 
Cover image for Communications law
Communications law
Communications law
by 
Burns, Yvonne, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
law of defamation -- Privacy -- Copyright -- Court proceedings -- Advertising -- Statutory limitations
Available: Copies:
12. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising -- Fashion.
Available: Copies:
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Advertising Media Association of South Africa.
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