. Characteristics of tourism marketing -- PART II: Gathering information for decision making -- The tourism

information about the South African economy is also provided."--Publisher's description.

, procedures and practices at organisational level -- Human resource information systems -- International human

-- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a

manufacturing -- Reverse logistics -- Transport -- Customer service -- Logistics information systems -- pt. C

revisited: product launch strategy in the digital age -- The intelligent network: information and

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

: -- The marketing environment -- Managing customer information to gain customers Insights -- Consumer

Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1608

-- Groups and teams -- Communication in the information age -- Wellness and stress -- Power, empowerment and

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1503