marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The

South African human resource management for the public sector / Van der Westhuizen, Ernst.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Public relations -- History -- 20th century.