and experiences, and public relations -- Managing digital communications: online, social media, and

Mass media -- Law and legislation -- South Africa.

Advertising media planning.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

engage in effective business communication. Social media and new communication forms, however, come with

-- Oral communication -- Social media and networking.

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

Mass media -- Social aspects.

Communication and media ethics in South Africa / Hyde-Clarke, Nathalie.

Surviving the SA media : building bridges to make the media more accessible / Scher, Marion.