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00IIE
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13. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective
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14. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
communication at work -- Consumer response -- IMC planning -- Creative message strategies -- Message execution
Available: Copies:
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