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The annual 2012/13 : advertising, media, marketing and branding.

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Excerpt:

741.6 ANN

Available: Copies:

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Available: Copies:

The annual 2009/10 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2010

Excerpt:

741.6 THE

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Part 6: Monitoring, Evaluation, and Control Chapter 19: Measuring the Effectiveness of the Promotional

Available: Copies:

Library of advertising

Johnson, Axel Petrus, 1875-

Format:

Books

Publication Date

2009 1913

Excerpt:

different lines of business -- v. 6. Selling advertising and advertised goods, selling and advertising

Available: Copies:

The copy workshop workbook

Bendinger, Bruce.

Format:

Books

Publication Date

2009

Excerpt:

Available: Copies:

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

-- Case History: Oxydol Detergent -- 6. Where Do You Find A Good Idea? -- Case History: Prevent Blindness

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

communication process. 5. The communication process -- 6. Source, message, and channel factors -- Part Four

Available: Copies:

The annual 2008 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2007

Excerpt:

741.6 THE

Available: Copies:

10.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

-- 6. Strategic research -- 7. Strategic planning -- Part-ending case : chick-fil-A : planning and

Available: Copies:

11.

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

2005

Excerpt:

Available: Copies:

12.

Advertising as multilingual communication

Kelly-Holmes, Helen, 1968-

Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html

Format:

Books

Publication Date

2005

Excerpt:

. Multilingual advertising in a pan-national media context -- 6. Creating 'multilingual' texts : combating

Available: Copies:

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