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37.

Advertising creative : strategy, copy, design

Altstiel, Tom.

Format:

Books

Publication Date

2013

Excerpt:

media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook

Available: Copies:

38.

Advertising theory

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Excerpt:

: drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro

Available: Copies:

39.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and integrated brand promotion in business and society -- The world of advertising and

Available: Copies:

40.

The nuts 'n bolts of media planning : a comprehensive industry guide

Belter, Luisa.

Format:

Books

Publication Date

2011 2010

Excerpt:

Mass media and business -- South Africa.

Available: Copies:

41.

Advertising creative : strategy, copy + design

Altstiel, Tom.

Format:

Books

Publication Date

2010

Excerpt:

-- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.

Available: Copies:

42.

Library of advertising

Johnson, Axel Petrus, 1875-

Format:

Books

Publication Date

2009 1913

Excerpt:

different lines of business -- v. 6. Selling advertising and advertised goods, selling and advertising

Available: Copies:

43.

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

Small business -- Marketing.

Available: Copies:

44.

MadScam : kick-ass advertising without the Madison Avenue price tag

Parker, George, 1937-

Format:

Books

Publication Date

2007

Excerpt:

Small business -- Marketing.

Available: Copies:

45.

Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

Available: Copies:

46.

The fundamentals of creative advertising

Burtenshaw, Ken.

Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463

Format:

Electronic Resources

Publication Date

2006

Excerpt:

BUSINESS & ECONOMICS -- Advertising & Promotion.

Available: Copies:

47.

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

2005

Excerpt:

Mass media and business -- South Africa.

Available: Copies:

48.

The golden age of advertising : the 60s

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Excerpt:

Alcohol & tobacco -- Automobiles -- Business and industry -- Consumer products -- Entertainment

Available: Copies:

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