18 Results Found
000000IIE
1.
by
Burton, Philip Ward, 1910-
Format:
Books
Publication Date
1993
Excerpt:
Which ad pulled best? : 50 case histories on how to write and design ads that work / Burton, Philip
2.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
social media, design thinking, and an emphasis on globalization. The book's focus on real advertising
by
Clow, Kenneth E.
Format:
Books
Publication Date
2007
Excerpt:
-- Promotions opportunity analysis -- Advertising management -- Advertising design: theoretical frameworks and
by
Altstiel, Tom.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Format:
Books
Publication Date
2006
Excerpt:
Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design
5.
by
Wells, William, 1926-
Format:
Books
Publication Date
2006
Excerpt:
. The creative side and message strategy -- 13. Copywriting -- 14. Design and production -- Part
6.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
-- The creative side of advertising -- Copywriting -- Design and production -- Direct-response marketing