by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
, and Ad Testing -- 20. Campaign Tracking and Evaluation -- Appendix. AC & P Plan.
by
Burton, Philip Ward, 1910-
Format:
Books
Publication Date
1993
Excerpt:
Advertising copy -- Evaluation.
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