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00IIE
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13. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
, and Ad Testing -- 20. Campaign Tracking and Evaluation -- Appendix. AC & P Plan.
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14. 
Cover image for Which ad pulled best? : 50 case histories on how to write and design ads that work
by 
Burton, Philip Ward, 1910-
Format: 
Books
Publication Date 
1993
Excerpt: 
Advertising copy -- Evaluation.
Available: Copies:
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