Megele -- pt. TWO The Second Dimension: Communication at Work -- 4.The Micro-Environment of Diversity at

for organizational rhetoric -- 3. Constructing the leadership Mythos -- 4. Organizational rhetoric and

. Volberda -- pt. II BETWEEN FIRMS -- Introduction to Part II New firms interacting / Geert Duysters -- 4.The

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power and charisma"--Page 4 of cover.

Corporate Communication -- Ch. 3. External Image, Internal Identity -- Ch. 4. Identity, Reputation, and the

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understanding organizational culture -- 4. Developing, managing, and changing organizational culture -- The

/ Steven R. Corman -- 3. Social constructionism / Brenda J. Allen -- 4. Theorizing about rhetoric and

communication : broadcasting signals -- 4. Case study : Dreyer's Ice Cream -- 5. Organizational learning

postmodern -- 4. Tacit knowledge -- 5. The pragmatics of knowledge creation : care, respect, and trust -- 6

communication and advertising -- 4. Presentation communication -- 5. Multicultural communication in the business