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13. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Format: 
Books
Publication Date 
2004
Excerpt: 
, Pocketbook Power is a must-read for advertising and marketing professionals who are determined to reach the
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14. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
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15. 
Cover image for Understanding the consumer : a psychological approach
by 
Statt, David A., 1942-
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising -- Psychological aspects.
Available: Copies:
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