perceive value and risk -- The cause and effect of business value -- The value of customer relationships

business of earning consumer devotion.

simply, The Consistent Consumer will tell you how to make your business more profitable."--Jacket.

-provoking information is presented in an engaging everyday context that helps students, business people, and scholars

Researching the market ; The South African consumer ; The consumer, business and services marketing

Harvard Business School Press,

-- Information technology and marketing research -- Consumer behavior -- Business markets and organizational

the business world -- Blended strategies for competing in the real world.

decision making -- Household customer decision making -- Business and government customer decision making

International Thomson Business Press,

International Thomson Business Press,

NTC Business Books,