consumer behaviour -- Social group, tribal and household buying influences -- Culture, sub culture

Cultures of consumption series

-- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer

proprietary "Value Populations" that are united not by behaviors, but by their shared history and culture

. Ethnic, Racial, and Religious Subcultures -- Ch. 15. Age Subcultures -- Sect. 5. Consumers and Culture

. The changing world of consumption -- Ch. 3. The meaning and nature of culture -- Ch. 4. Consumption

Culture -- Pt. II. Consumer Characteristics and Fashion Implications. 4. Individual Consumer Dynamics

Influence of Culture on Consumer Behavior -- 13. Subcultures and Consumer Behavior -- 14. Cross

context: economy, government, and technology -- Personal context: culture, reference groups, and personal