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13. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
the mind determines what gets seen -- 7. Fine-tuning your Customer Relationship Management
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14. 
Cover image for Consumer psychology for marketing
Consumer psychology for marketing
by 
Foxall, G. R.
Format: 
Books
Publication Date 
1998
Excerpt: 
psychology. It tackles the subject directly from the viewpoint of marketing management, placing emphasis on
Available: Copies:
15. 
Cover image for Buyer behavior in marketing strategy
Buyer behavior in marketing strategy
Buyer behavior in marketing strategy
by 
Howard, John A.
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing -- Management.
Available: Copies:
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