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2. 
Cover image for The culting of brands : turn your customers into true believers
The culting of brands : turn your customers into true believers
by 
Atkin, Douglas.
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer loyalty.
Available: Copies:
3. 
Cover image for Customer equity : building and managing relationships as valuable assets
Customer equity : building and managing relationships as valuable assets
by 
Blattberg, Robert C., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer loyalty.
Available: Copies:
4. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Customer loyalty.
Available: Copies:
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