.Ideology and advertising -- pt. II Media audiences -- 8.Encoding and decoding -- 9.Researching audiences

persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing

-- Design -- Public relations and advertising -- Yearbooks.

and imperial advertising"

media ; Financing and shaping the media : advertising, public relations, and marketing communications

. Regulation now -- 11. Debating advertising, branding and celebrity -- 12. News and its futures -- 13

"New media, journalism, advertising, and radio, television, and film are dynamic parts of our daily

and after -- The consumer society and advertising -- Media histories.

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages

, newspapers and magazines, broadcasting, radio, advertising and media theory. Ideal for GCSE, AS level and A

. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity

-- Production techniques -- Distribution, promotion and selling advertising space -- Case study: the British