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0000000IIE
Print
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts
Available: Copies:
14. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
for PR -- PR Ethics and Responsibilities -- PR and the Law -- PR in action -- Strategic management in
Available: Copies:
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2002
Excerpt: 
: defining public relations problems -- Step two: planning and programming -- Step three: taking action and
Available: Copies:
16. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2000
Excerpt: 
Problems. Ch. 11. Step Two: Planning and Programming. Ch. 12. Step Three: Taking Action and Communicating
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17. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
1994
Excerpt: 
: Defining public relations problems -- Step two: Planning and programming -- Step three: Taking action and
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
1993
Excerpt: 
Responsibility. 9. Laws Affecting PR Practice -- pt. 4. PR in Action. 10. Problem-Solving Strategies: The
Available: Copies:
19. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
1989
Excerpt: 
environment -- PR in action -- Appendixes.
Available: Copies:
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