by
Scudder, Virgil, 1950-
Format:
Books
Publication Date
2012
Excerpt:
World class communication : how great CEOs win with the public, shareholders, employees, and the
by
Morris, Trevor.
Format:
Books
Publication Date
2012
Excerpt:
present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online
by
Seitel, Fraser P.
Format:
Books
Publication Date
2011
Excerpt:
relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications
by
Gordon, Averill.
Format:
Books
Publication Date
2011
Excerpt:
-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for
by
Scott, David Meerman.
Format:
Books
Publication Date
2011
Excerpt:
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
by
Green, Andy, 1958-
Format:
Books
Publication Date
2010
Excerpt:
Technology -- The Qualities of the Creative Social Media Champion -- The Inevitable Brickbats, Whatever Way
by
Dilenschneider, Robert L.
Format:
Books
Publication Date
2010
Excerpt:
; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government
by
Regester, Michael.
Table of contents Kostenfrei
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2008
Excerpt:
Risk communication.
by
Morris, Trevor.
Format:
Books
Publication Date
2008
Excerpt:
PR - a persuasive industry? : spin, public relations, and the shaping of the modern media / Morris
by
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format:
Books
Publication Date
2006 2005
Excerpt:
-- Mascots -- Costume drama -- Media lists -- List hysteria alert -- Media relations 1 -- Football guru's PR
by
Schenkler, Irv.
Format:
Books
Publication Date
2004
Excerpt:
Prentice-Hall guides to advanced business communication.
by
Fernandez, Joseph, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Format:
Books
Publication Date
2004
Excerpt:
Corporate communications : a 21st century primer / Fernandez, Joseph, 1968-
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