planning, and plan evaluation phases of the process.".

-- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender

digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and

Evaluation -- The Glass Ceiling -- Minorities -- Professionalism -- Requirements for Success

of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

. Definitions of Selected Terms Used in Public Relations Evaluation -- App. D. Audiovisual Supports -- App. E