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1. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
relations -- Internal communication -- Planning a public relations programme -- Print and electronic media
Available: Copies:
2. 
Cover image for Becoming a public relations writer : a writing workbook for emerging and established media
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Strategic Planning -- Analysis of Key Publics -- Planning Sheet -- Elements of a Planning Sheet
Available: Copies:
3. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
/ Charlene Lake, Tony Calandro -- Environmental communication: a matter of relationship, trust and planning
Available: Copies:
4. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick
Available: Copies:
5. 
Cover image for Strategic public relations : an audience-focused approach
by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
. Program Planning -- 12. Campaign Implementation -- 13. Program Evaluation and Campaign Follow-Up. Part 4
Available: Copies:
6. 
Cover image for Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
Professionalism -- Public Relations Departments and Firms -- pt. 2. Process: Research -- Program Planning
Available: Copies:
7. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
content to reach buyers -- Marketing strategy planning template -- The new rules of measurement -- Asking
Available: Copies:
8. 
Cover image for Public relations : a managerial perspective
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
Capabilities Needed for the Strategic Management Role / Anne Gregory -- 5.Strategy-Making and Planning in the
Available: Copies:
9. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Conclusions -- Exercises -- Chapter 5: Public relations planning process -- 1: Review, revise and affirm the
Available: Copies:
10. 
Cover image for Strategic issues management : organizations and public policy challenges
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
Strategic planning.
Available: Copies:
by 
Bobbitt, Randy, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages
Available: Copies:
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