media; Social media -- Planning example 7B: Selecting organizational and social media tactics -- Earned

social media -- Public relations and democracy -- Community and society: corporate social responsibility

includes an entire chapter devoted to writing for social media.

Reputation management -- Ethics and communication -- Media relations -- Social media

relations and placement -- Chapter 6. Writing for web and social media. -- Chapter 7. News releases and

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

and Craig Wirth -- Digital communities: Social media in action / Richard Edelman, Robert Holdheim

present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online

Social media.

Becoming a public relations writer : a writing workbook for emerging and established media / Smith

. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television

and converged traditional media -- Social media -- Writing for social media -- Uses of social media