Search Results for Strategic planning

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Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Persuasiveness -- Credibility -- Timing -- Effective reach -- Strategic use of media -- Repetition -- 11: Develop

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Strategic issues management : organizations and public policy challenges

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

Strategic planning.

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Today's public relations : an introduction

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2006

Excerpt:

of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts

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This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2004

Excerpt:

's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques

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Public relations strategy

Oliver, Sandra.

Format:

Books

Publication Date

2001

Excerpt:

Strategic planning.

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