Search Results for Strategy.

Select an Action

25 Results Found

1 2 3

000000000000IIE

Public relations campaigns and portfolio building

Puglisi, Gemma R.

Format:

Regular print

Publication Date

2012

Excerpt:

Back to basics -- How to find the perfect client...or how they find you -- Strategy -- Working with

Available: Copies:

Strategic public relations : an audience-focused approach

Diggs-Brown, Barbara.

Format:

Books

Publication Date

2012

Excerpt:

. Historical Perspective -- 4. Strategy in Public Relations -- Part 2: FOUNDATIONS OF PUBLIC RELATIONS. 5

Available: Copies:

Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Available: Copies:

Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Simplicity -- Adaptability -- Applicability -- Durability -- 10: Develop media strategy/mix -- Attending

Available: Copies:

Public relations

Gordon, Averill.

Format:

Books

Publication Date

2011

Excerpt:

-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for

Available: Copies:

Public relations : a managerial perspective

Moss, Danny, 1954-

Format:

Books

Publication Date

2011

Excerpt:

Capabilities Needed for the Strategic Management Role / Anne Gregory -- 5.Strategy-Making and Planning in the

Available: Copies:

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

-- Developing your news release strategy -- Publishing news releases through a distribution service -- Reaching

Available: Copies:

An overview of the public relations function

Bowen, Shannon A.

Format:

Books

Publication Date

2010

Excerpt:

strategy ; The public relations process: RACE -- Part III : The practice and best practices. The practice

Available: Copies:

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

messages -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved: evaluation

Available: Copies:

10.

Strategic planning for public relations

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2009

Excerpt:

objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy

Available: Copies:

11.

Guide to media relations

Schenkler, Irv.

Format:

Books

Publication Date

2004

Excerpt:

Plot your course : setting your media strategy -- Cast your line : developing proactive media

Available: Copies:

12.

Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Excerpt:

cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from

Available: Copies:

Select an Action

1 2 3

	{displayName}	{count}
{error}