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25.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Available: Copies:

26.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Communications Chapter 2: The Role of IMC in the Marketing Process Part 2: Integrated Marketing Program Situation

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27.

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

. Perspectives on Advertising -- 3. Advertising across Cultural Borders -- Pt. 2. Planning Considerations -- 4

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28.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

marketing communications -- 2. The role of imc in the marketing process -- Part Two. Integrated marketing

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29.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2007

Excerpt:

658.8/2 S556A 2007

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30.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Available: Copies:

31.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Marketing Communications -- Ch. 2. The Role of IMC in the Marketing Process -- PT. 2. INTEGRATED MARKETING

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32.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom

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33.

Marketing communications : contexts, strategies, and applications

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

communications ; FCB matrix : Rossiter-Percy grid ; Branding ; B2b communications ; Ecommerce ; Key account

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34.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Available: Copies:

35.

Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios

Benun, Ilise, 1961-

Format:

Books

Publication Date

2001

Excerpt:

simple online portfolio. -- 3. Web site as a showcase of projects and process. -- Section 2. More online

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36.

Advertising promotion : supplemental aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2000

Excerpt:

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