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1.

Cover image for Promo 2

by

O'Guinn, Thomas.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion -- Management.

Available: Copies:

2.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion.

Available: Copies:

3.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Sales promotion.

Available: Copies:

4.

Cover image for Advertising : an integrated marketing communication perspective

Advertising : an integrated marketing communication perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

Sales promotion.

Available: Copies:

5.

Cover image for Integrated marketing communications in advertising and promotion

Integrated marketing communications in advertising and promotion

by

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

Available: Copies:

6.

Cover image for Advertising and promotion : in integrated marketing communications

Advertising and promotion : in integrated marketing communications

by

Hackley, Christopher E.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

Available: Copies:

7.

Cover image for Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

8.

Cover image for The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

by

Williams, Alison.

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

9.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

10.

Cover image for Advertising and promotion : an integrated marketing communication perspective

Advertising and promotion : an integrated marketing communication perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

11.

Cover image for Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

12.

Cover image for How to market, advertise, and promote your business or service in your own backyard

How to market, advertise, and promote your business or service in your own backyard

by

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Excerpt:

Sales promotion.

Available: Copies:

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Subject: Sales promotion.

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Author

Belch, George E. (George Edward), 1951-

(11)

Belch, Michael A.

(9)

Shimp, Terence A.

(8)

(3)

Andrews, J. Craig.

(2)

(2)

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

Mulder, D. (Dalmé)

(2)

(2)

Van Heerden, Neels, 1957-

(2)

Allen, Chris T.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Benun, Ilise, 1961-

(1)

(1)

Cook, Gordon, 1948-

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

(1)

Elliott, Richard H.

(1)

Elliott, Richard.

(1)

(1)

Fill, Chris. Marketing communications.

(1)

(1)

Galper, Morton.

(1)

Gelder, Darren.

(1)

Govoni, Norman A. P.

(1)

Hackley, Christopher E.

(1)

Heiman, Stephen E.

(1)

Koekemoer, Ludi.

(1)

Leach, John, 1965-

(1)

Miller, Robert B. (Robert Bruce), 1931-

(1)

(1)

Newman, Michael.

(1)

O'Guinn, Thomas.

(1)

Rossiter, John R.

(1)

Semenik, Richard J.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Stanley, Richard E.

(1)

Stevens, Margaux Anne.

(1)

Tellis, Gerard J., 1950-

(1)

Theron, Catherine Mpolokeng.

(1)

Tuleja, Tad, 1944-

(1)

Van Rooyen, Rob.

(1)

Williams, Alison.

(1)

Woodcock, Paul.

(1)

Format

(46)

(1)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Material Type

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Recommended Books

Language

(48)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

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Withdrawn from the collection

Publication Date

Subject

(33)

Communication in marketing.

(28)

Direct marketing.

(8)

(6)

Advertising -- Brand name products.

(3)

Advertising -- Management.

(3)

Advertising -- Social aspects.

(3)

(3)

Advertising -- South Africa.

(2)

(2)

(2)

Marketing channels.

(2)

Promoción de ventas.

(2)

Sales promotion -- South Africa.

(2)

Strategic planning.

(2)

Ventes -- Promotion.

(2)

(1)

Branding (Marketing)

(1)

Canales de comercialización.

(1)

Communication en marketing.

(1)

Communication in marketing -- South Africa.

(1)

Comunicación en la mercadotecnia.

(1)

Comunicación en mercadeo.

(1)

Graphic arts -- Marketing.

(1)

Integriertes Management.

(1)

(1)

Kommunikationsmodell.

(1)

Kommunikationsstrategie.

(1)

Marketing -- Management.

(1)

Marketing -- Problems, exercises, etc.

(1)

Marketing -- Werbung -- Kaufmännische Berufe.

(1)

Marketing direct.

(1)

Marktkommunikation.

(1)

New business enterprises -- Management.

(1)

Public relations.

(1)

(1)

(1)

(1)

Relationship marketing.

(1)

Sales personnel.

(1)

Sales promotion

(1)

Sales promotion -- Management.

(1)

Sales promotion -- Problems, exercises, etc.

(1)

Sales-promotion.

(1)

(1)

Small business -- Management.

(1)

Small business marketing.

(1)

Success in business.

(1)

(1)

Verkooptechnieken.

(1)

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