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Strategic integrated marketing communications

Percy, Larry, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live

Format:

Books

Publication Date

2018

Excerpt:

1:OS-STUDENT

Available: Copies:

Crafting and executing strategy the quest for competitive advantage : concepts

Thompson, Arthur A. 1940- VerfasserIn.

Inhaltsverzeichnis http://www.gbv.de/dms/zbw/875895107.pdf

Format:

Books

Publication Date

2018

Excerpt:

1:OS-STUDENT

Available: Copies:

Beloved brands : playbook for how to build a brand your consumers will love

Robertson, Graham, author.

Format:

Books

Publication Date

2018

Excerpt:

1:OS-STUDENT

Available: Copies:

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

functional and emotional parts to give students a complete understanding of how brands operate and the

Available: Copies:

Strategic management concepts : a competitive advantage approach

David, Fred R.

Format:

Regular print

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

Principles of strategic thinking : reading pack.

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

The 4 disciplines of execution : achieving your wildly important goals

McChesney, Chris author.

Format:

Books

Publication Date

2016 2012

Excerpt:

1:OS-STUDENT

Available: Copies:

Strategic Management : Concepts and Cases : a competitive advantage approach

David, Fred R.

Format:

Books

Publication Date

2015

Excerpt:

that truly engages students in learning. It helps students better prepare for class, quizzes, and exams

Available: Copies:

10.

Essentials of strategic management : the quest for competitive advantage

Gamble, John (John E.)

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

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11.

Concepts in strategic management and business policy : globalization, innovation, and sustainability

Wheelen, Thomas L., author.

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

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12.

Fundamentals of strategy

Johnson, Gerry.

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

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