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Who says elephants can't dance? : inside IBM's historic turnaround

Gerstner, Louis V.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html

Format:

Books

Publication Date

2002

Excerpt:

International Business Machines Corporation -- Management.

Available: Copies:

The heart of change : real-life stories of how people change their organizations

Kotter, John P., 1947-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009853599&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009853599&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Harvard Business School Press,

Available: Copies:

Marketing management and strategy

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Management: objective and tasks -- The customer-led business -- Segmentation, positioning and the

Available: Copies:

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html

Format:

Books

Publication Date

2001

Excerpt:

Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy

Available: Copies:

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

2001

Excerpt:

-- Ch. 2. The Business Mission -- Ch. 3. The External Assessment -- Ch. 4. The Internal Assessment -- Ch

Available: Copies:

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

business -- Cannondale Corporation -- Competition in the retail brokerage industry in 2000 -- eBay: king of

Available: Copies:

The Financial Times guide to strategy : how to create and deliver a useful strategy

Koch, Richard, 1950-

Format:

Books

Publication Date

2000

Excerpt:

Business planning.

Available: Copies:

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

1999

Excerpt:

Introduction -- The nature of strategic management -- Strategies in action -- The business mission

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Exploring corporate strategy

Johnson, Gerry.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008489237&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Regular print

Publication Date

1999

Excerpt:

Business planning.

Available: Copies:

10.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Available: Copies:

11.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business

Available: Copies:

12.

Corporate strategy : resources and the scope of the firm

Collis, David J.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/95036380.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/95036380-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/95036380.html

Format:

Books

Publication Date

1997

Excerpt:

Business planning.

Available: Copies:

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