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000IIE

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13.

Cover image for Strategy pure and simple II : how winning companies dominate their competitors

Strategy pure and simple II : how winning companies dominate their competitors

by

Robert, Michel, 1941-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97039581.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/97039581.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97039581.html

Format:

Books

Publication Date

1998

Excerpt:

Future Profile of the Organization -- The Strategic Heartbeat of the Business: The Driving Force -- The

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14.

Cover image for The new finance : the case against efficient markets

The new finance : the case against efficient markets

by

Haugen, Robert A.

Table of contents http://www.gbv.de/dms/hbz/toc/ht006642172.pdf
Inhaltsverzeichnis The new finance

Format:

Books

Publication Date

1995

Excerpt:

Search for the grail -- The old finance -- The ancient finance -- The past and the future -- The

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15.

Managing brand equity : capitalizing on the value of a brand name

Managing brand equity : capitalizing on the value of a brand name

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Based upon Future Earnings -- Issues in Managing Brand Equity -- The Plan of the Book -- Brand Loyalty

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