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Cover image for Purchasing and supply chain management : analysis, planning and practice

Purchasing and supply chain management : analysis, planning and practice

Purchasing and supply chain management : analysis, planning and practice

by

Weele, A. J. van.

Format:

Books

Publication Date

2002

Excerpt:

process -- Purchasing market research -- Purchasing and business strategy -- Sourcing strategy: getting

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2.

Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

by

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

Format:

Books

Publication Date

2002

Excerpt:

business! The roots of RM. Basic values of marketing. RM versus transaction marketing. Common sense

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3.

Cover image for Marketing communications : contexts, strategies, and applications

Marketing communications : contexts, strategies, and applications

by

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation

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