Search Results for Consumer behavior -- South Africa.

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Consumer behaviour : South African psychology and marketing applications

Mpinganjira, Mercy.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.

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Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Stricker, Bradley.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumer behavior -- South Africa -- Durban.

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Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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Cover image for Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Moodley, Darsini.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior -- South Africa -- Cross-cultural studies.

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Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

De Wet, Adrian.

Format:

Manuscript

Publication Date

2009

Excerpt:

Consumer behavior -- South Africa.

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10.

Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Consumers -- South Africa.

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11.

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

James, Christopher.

Format:

Manuscript

Publication Date

2006

Excerpt:

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South

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12.

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior -- South Africa.

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