1. The History of Public Relations -- 2. The Theory of PR -- 3. Ethics -- 4. Public Relations and

-- Section 2: The trunk that supports our law -- The Constitution -- Legislation -- Legal ethics and

policy -- Values and ethics in policy analysis and management -- Development and public policy -- Policy

/Process: Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- The publics

and its history -- The environment : culture, ethics, and social responsibility -- Managing diversity

relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and

projects, development ethics, humanitarian assistance, and global poverty reduction, this edition has new

perspectives -- 2. A history of public health -- 3. The new public health evolves -- Part 2: Political economy

-- Epilogue: social work and self-care -- Appendices -- A: code of ethics of the National Association of

ethical dilemmas in creative research -- Ethics in arts-based research -- Ethics in mixed-methods research

: Unanticipated Fan Support -- A Matter of Ethics: Bertuzzi's Brutality -- Sport Identification and Fandom -- Off

-- Recommendations for developing, implementing, and evaluating prevention interventions -- Prevention ethics