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Business marketing management : an organizational approach : text and cases
Business marketing management : an organizational approach : text and cases
by
Haas, Robert W.
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Publication Date
1992
Excerpt:
Industrial marketing -- Management -- Case studies.
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Bathelt, Harald.
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Belleflamme, Paul.
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Beudeker, Nolan Clarissa.
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Cohen, Susan G.
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Desroches, Denis, 1954-
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Fenton, Evelyn M.
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Glèuckler, Johannes.
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Haas, Robert W.
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Haas, Robert W. Industrial marketing management.
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Hatch, Toby, 1959-
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Heene, Aimé.
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Hutt, Michael D.
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Insight Media (Firm)
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Lawson, Raef A., 1954-
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Machin, Carole.
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Productivity Press.
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Organizational effectiveness.
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Industrial organization -- Case studies.
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Industrial marketing -- Management -- Case studies.
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Academic-industrial collaboration -- Case studies.
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India
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Industrial equipment industry -- Brazil -- Management -- Case studies.
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Industrial management -- South Africa -- Case studies.
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Industrial marketing -- Management.
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Industrial organization -- Europe -- Case studies.
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Industrial productivity -- Measurement.
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International business enterprises -- Case studies.
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Interorganizational relations -- Case studies.
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Leadership -- South Africa -- Case studies.
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Leadership.
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Mercadeo industrial -- Administración -- Estudio de casos.
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Nywerheidsbestuur
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Office management -- Cost control.
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Organisatoriese doeltreffendheid
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Organisatoriese verandering
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Organizational change -- Europe -- Case studies.
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Organizational change -- South Africa -- Case studies.
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Organizational effectiveness -- South Africa -- Case studies.
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Research, Industrial -- Developing countries -- Case studies.
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Semco (Firm) -- Management.
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