Digital marketing : strategic planning & integration / Hanlon, Annmarie, author.

international consumer behaviour in action, and provides open access online resources to encourage student

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.

digital public relations executives. Primarily, these are all online storytellers and this book aims to

psychological findings on the impact of advertising, and discusses the research in the context of recent

unstructured data o Recent advances in analytical CRM including next best action solutions o Marketing, sales

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Marketing.

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

Marketing : an introduction / Armstrong, Gary (Gary M.), author.

International series on consumer science,