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1. 
Cover image for Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
by 
Perreault, William D.
Format: 
Books
Publication Date 
1999
Excerpt: 
Mercadotecnia.
Available: Copies:
2. 
Cover image for Introduction to advertising and promotion : an integrated marketing communications perspective
Introduction to advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1995
Excerpt: 
Comunicación en la mercadotecnia.
Available: Copies:
3. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Mercadotecnia -- Administración.
Available: Copies:
4. 
Cover image for Marketing management : a strategic planning approach
Marketing management : a strategic planning approach
Marketing management : a strategic planning approach
by 
Buell, Victor P.
Format: 
Books
Publication Date 
1984
Excerpt: 
Mercadotecnia -- Administración.
Available: Copies:
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Arte comercial -- Estados Unidos -- Mercadotecnia.
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