by
Kotler, Philip, author.
Format:
Books
Publication Date
2017
Excerpt:
Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.
by
Hudson, Simon, author.
Format:
Books
Publication Date
2017
Excerpt:
Marketing for tourism, hospitality & events : a global & digital approach / Hudson, Simon, author.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
Marketing management / Kotler, Philip, author.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
by
Posner, Harriet, author.
Format:
Books
Publication Date
2015
Excerpt:
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
by
Keegan, Warren J. author.
Format:
Books
Publication Date
2015
Excerpt:
Global marketing / Keegan, Warren J. author.
by
Leith, Philip, 1954- editor.
Table of contents only http://catdir.loc.gov/catdir/toc/fy16pdf02/2014946839.html
Format:
Books
Publication Date
2015
Excerpt:
-- Information technology, marketing practice, and consumer privacy : ethical issues / Ellen R. Foxman and Paula
by
Van Heerden, Elmarie, editor.
Format:
Books
Publication Date
2015
Excerpt:
-- Getting your passport and travel documents ready: building a portfolio -- Job search and self-marketing
by
Wassom, Brian D., author.
Format:
Books
Publication Date
2015
Excerpt:
-commerce -- 5. Intellectual property -- 6. Real property rights -- 7. Torts and personal injury -- 8. Criminal
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
Principles of marketing / Kotler, Philip (Philip J.), 1931-