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International marketing

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling

Available: Copies:

Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

architecture can use the concepts and methods of branding - not as a quick-and-easy selling tool for architects

Available: Copies:

Understanding the theory and design of organizations

Daft, Richard L.

Format:

Books

Publication Date

2007

Excerpt:

Richard Daft's best-selling text, ORGANIZATION THEORY AND DESIGN, integrates the most recent

Available: Copies:

Business marketing management : B2B

Hutt, Michael D.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html

Format:

Books

Publication Date

2007

Excerpt:

Promotion -- Business Marketing Communications: Managing the Personal Selling Function -- Controlling

Available: Copies:

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and

Available: Copies:

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for

Available: Copies:

Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy

Acuff, Jerry, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006036783.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016972314&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036783-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036783-d.html

Format:

Books

Publication Date

2007

Excerpt:

Selling.

Available: Copies:

The public relations writer's handbook : the digital age

Aronson, Merry.

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

Format:

Books

Publication Date

2007

Excerpt:

communication and official statements : preparing for a crisis -- 14. Program writing : selling your concept to

Available: Copies:

The economics of sports broadcasting

Gratton, Chris, 1948-

Table of contents only http://www.loc.gov/catdir/toc/ecip073/2006033827.html

Format:

Books

Publication Date

2007

Excerpt:

pricing and selling of TV sports rights -- The auctioning of sports rights -- Market intervention in

Available: Copies:

10.

Digital citizenship in schools

Ribble, Mike.

Format:

Books

Publication Date

2007

Excerpt:

Purchasing Items Online (Commerce) -- Guided Lesson 12 Buying and Selling on Auction Sites -- (Commerce

Available: Copies:

11.

An introduction to stock exchange investment

Rutterford, Janette.

Format:

Books

Publication Date

2007

Excerpt:

"Thoroughly updated and rewritten to reflect modern trends, this is the third edition of the best-selling

Available: Copies:

12.

Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

Available: Copies:

13.

Designing brand experiences

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html

Format:

Books

Publication Date

2006

Excerpt:

crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an

Available: Copies:

14.

Small business entrepreneur : guide to running a business

Burke, Rory, 1952-

Format:

Books

Publication Date

2006

Excerpt:

Small Business Buying A Business Buying A Franchise Family Business Working From Home Selling Techniques

Available: Copies:

15.

All marketers are liars : the power of telling authentic stories in a low-trust world

Godin, Seth.

Format:

Books

Publication Date

2006

Excerpt:

All marketers are liars : the power of telling authentic stories in a low-trust world / Godin, Seth.

Available: Copies:

16.

The study of language

Yule, George, 1947-

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0642/2005012919-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014578640&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012919.html

Format:

Books

Publication Date

2006

Excerpt:

Designed for beginners, this best-selling textbook provides a thorough introduction to the study of

Available: Copies:

17.

Customer intelligence : from data to dialogue

Kelly, Sean, 1960-

Format:

Books

Publication Date

2006

Excerpt:

to dialogue -- The new practice of marketing : from selling to buying.

Available: Copies:

18.

Media/impact an introduction to mass media

Biagi, Shirley.

Format:

Books

Publication Date

2006

Excerpt:

; Movies, picturing the future; Television, changing channels; Digital media, widening the web -- Selling

Available: Copies:

19.

Never cold call again! Achieve sales greatness without cold calling

Rumbauskas, Frank J., 1973-

Table of contents http://www.loc.gov/catdir/toc/ecip061/2005027607.html

Format:

Books

Publication Date

2006

Excerpt:

Selling -- Technological innovations.

Available: Copies:

20.

New sales speak : the 9 biggest sales presentation mistakes and how to avoid them

Sjodin, Terri L.

Publisher description http://www.loc.gov/catdir/enhancements/fy0645/2005048989-d.html
Table of contents http://www.loc.gov/catdir/enhancements/fy0645/2005048989-t.html

Format:

Books

Publication Date

2006

Excerpt:

1. Making a commitment to success -- 2. Sales speak : selling, speaking, and the partnership

Available: Copies:

21.

Questions that sell : the powerful process for discovering what your customer really wants

Cherry, Paul.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033216.html

Format:

Books

Publication Date

2006

Excerpt:

Selling.

Available: Copies:

22.

The giants of sales : what Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard can teach you about real sales success

Sant, Tom.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033827.html

Format:

Books

Publication Date

2006

Excerpt:

Selling.

Available: Copies:

23.

The great formula for creating maximum profit with minimal effort

Joyner, Mark, 1968-

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005034028.html

Format:

Books

Publication Date

2006

Excerpt:

Selling.

Available: Copies:

24.

Cover image for The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

Hodge, Richard.

Format:

Books

Publication Date

2006

Excerpt:

Selling.

Available: Copies:

25.

Telling training's story : evaluation made simple, credible, and effective

Brinkerhoff, Robert O.

Format:

Books

Publication Date

2006

Excerpt:

Telling training's story : evaluation made simple, credible, and effective / Brinkerhoff, Robert O.

Available: Copies:

26.

The solution-centric organization

Eades, Keith M.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0632/2006008289-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0632/2006008289-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006008289.html

Format:

Books

Publication Date

2006

Excerpt:

Selling.

Available: Copies:

27.

Paris, capital of modernity

Harvey, David, 1935-

Format:

Books

Publication Date

2006 2003

Excerpt:

. Astract and Concrete Labor -- 9. The Buying and Selling of Labor Power -- 10. The Condition of Women -- 11

Available: Copies:

28.

Beyond subculture : pop, youth, and identity in a postcolonial world

Huq, Rupa, 1972-

Publisher description http://www.loc.gov/catdir/enhancements/fy0650/2005001401-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip056/2005001401.html

Format:

Books

Publication Date

2006

Excerpt:

century -- Selling, selling out or resisting dominant discourses : rap and the uses of hip-hop culture

Available: Copies:

29.

Smart women and small business : how to make the leap from corporate America to the right small enterprise

Wilmerding, Ginny, 1969-

Table of contents only http://www.loc.gov/catdir/toc/ecip0611/2006011037.html

Format:

Books

Publication Date

2006

Excerpt:

-- Franchises and direct selling companies -- A piece of the pie: working for, consulting for, or partnering

Available: Copies:

30.

Corporate governance : how to add value to your company : a practical implementation guide

Knell, Alex.

Format:

Books

Publication Date

2006

Excerpt:

, those with a view to selling all or part of their businesses - or an outright flotation in the medium

Available: Copies:

31.

Primal branding : create zealots for your brand, your company, and your future

Hanlon, Patrick.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html

Format:

Books

Publication Date

2006

Excerpt:

emotional attachment to the brand. These techniques work for everyone involved in creating and selling an

Available: Copies:

32.

Paradise : a history of the idea that rules the world

Rushby, Kevin.

Format:

Books

Publication Date

2006

Excerpt:

-- Selling the American Eden -- The modern paradise : 1700-1945 -- The comforts of the new earthly paradise

Available: Copies:

33.

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing

Available: Copies:

34.

The media student's book

Branston, Gill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html

Format:

Books

Publication Date

2006

Excerpt:

. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity

Available: Copies:

35.

Secrets of great rainmakers : the keys to success and wealth

Fox, Jeffrey J., 1945-

Format:

Books

Publication Date

2006

Excerpt:

Selling.

Available: Copies:

36.

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

Available: Copies:

37.

Software security : building security in

McGraw, Gary, 1966-

Table of contents only http://www.loc.gov/catdir/toc/ecip062/2005031598.html

Format:

Books

Publication Date

2006

Excerpt:

"Beginning where the best-selling book Building Secure Software left off, Software Security teaches

Available: Copies:

38.

The merchant of Venice

Shakespeare, William, 1564-1616.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0661/2006276936-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0661/2006276936-d.html

Format:

Books

Publication Date

2005

Excerpt:

The Merchant of Venice is one of the ten most popular titles from the best-selling Cambridge School

Available: Copies:

39.

Photography

London, Barbara, 1936-

Format:

Books

Publication Date

2005

Excerpt:

This best-selling, comprehensive guide to photography--featuring superb instructional illustrations

Available: Copies:

40.

PyroMarketing : the four-step strategy to ignite customer evangelists and keep them for life

Stielstra, Greg.

Format:

Books

Publication Date

2005

Excerpt:

Selling.

Available: Copies:

41.

The art of war

Sunzi, active 6th century B.C.

Format:

Books

Publication Date

2005

Excerpt:

opponent, this best-selling 2000-year-old military manual is still worshipped by soldiers on the

Available: Copies:

42.

Improve your spelling

Davidson, George W.

Format:

Books

Publication Date

2005

Excerpt:

English language -- Orthography and spelling.

Available: Copies:

43.

Marketing across cultures

Usunier, Jean-Claude.

Format:

Books

Publication Date

2005

Excerpt:

1 : advertising -- 15. Intercultural marketing communications 2 : personal selling, networking and

Available: Copies:

44.

Environmental chemistry

Manahan, Stanley E., 1937-

Format:

Books

Publication Date

2005

Excerpt:

"Revised and updated since the publication of the best-selling Seventh Edition, the text continues

Available: Copies:

45.

International marketing strategy

Bradley, Frank, 1942-

Format:

Books

Publication Date

2005

Excerpt:

international markets -- 19. Selling and negotiating in international markets -- 20. International marketing

Available: Copies:

46.

The couple is telling you what you need to know : couple-directed therapy in a multicultural context

Bobes, Toby, 1940-

Format:

Books

Publication Date

2005

Excerpt:

The couple is telling you what you need to know : couple-directed therapy in a multicultural

Available: Copies:

47.

I liked it, didn't love it : screenplay development from the inside out

Edwards, Rona, 1956-

Format:

Books

Publication Date

2005

Excerpt:

? After being studio and development executives and selling their own screenplays, Edwards and Skerbelis

Available: Copies:

48.

Concise rules of APA style.

American Psychological Association.

Table of contents http://www.loc.gov/catdir/toc/ecip053/2004026327.html

Format:

Books

Publication Date

2005

Excerpt:

, spelling, and capitalization -- 3. Italicizing and abbreviating -- 4. Numbers, metrication, and statistics

Available: Copies:

49.

Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

selling luxuries - everything about shopping has changed and it's never going back to the way it was -- 12

Available: Copies:

50.

Shopping in the Renaissance : consumer cultures in Italy 1400-1600

Welch, Evelyn S., 1959-

Table of contents http://www.loc.gov/catdir/toc/ecip052/2004024095.html

Format:

Books

Publication Date

2005

Excerpt:

, verbal and visual images of the market shaped the business of buying and selling. Finally, she explores

Available: Copies:

51.

Entrepreneur's toolkit : tools and techniques to launch and grow your new business.

Harvard Business School.

Format:

Books

Publication Date

2005

Excerpt:

? -- Appendix D. Online help when you need it -- Appendix E. Rule 144: selling restricted and control securities.

Available: Copies:

52.

Telling the truth about Aboriginal history

Attwood, Bain.

Format:

Books

Publication Date

2005

Excerpt:

Telling the truth about Aboriginal history / Attwood, Bain.

Available: Copies:

53.

Managing innovation : integrating technological, market and organizational change

Tidd, Joseph, 1960-

Format:

Books

Publication Date

2005

Excerpt:

"Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate

Available: Copies:

54.

Socialist register 2006 : telling the truth

Panitch, Leo.

Format:

Books

Publication Date

2005

Excerpt:

Socialist register 2006 : telling the truth / Panitch, Leo.

Available: Copies:

55.

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

. Telephone selling and marketing -- Day 16. Printed collateral, brochures, and sales sheets -- Day 17. Direct

Available: Copies:

56.

Integrity is all you've got : and seven other lessons of an entrepreneurial life

Eller, Karl.

Table of contents http://www.loc.gov/catdir/toc/ecip053/2004026519.html
Publisher description http://www.loc.gov/catdir/description/mh051/2004026519.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004026519.html

Format:

Books

Publication Date

2005

Excerpt:

1. A call and a calling -- 2. Profit from failure -- 3. Love selling and sell what you love -- 4

Available: Copies:

57.

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

-- 19. Personal selling and sales-force management

Available: Copies:

58.

Supporting e-learning : a guide for library and information managers

Melling, Maxine.

Format:

Books

Publication Date

2005

Excerpt:

Supporting e-learning : a guide for library and information managers / Melling, Maxine.

Available: Copies:

59.

Management dilemmas : when your strategy stalls.

Harvard Business School.

Table of contents http://www.loc.gov/catdir/toc/ecip052/2004024792.html

Format:

Books

Publication Date

2005

Excerpt:

Kuemmerle -- Stick to the core, or go for more? / Thomas J. Waite -- Growing for broke / Paul Hemp -- Cross-selling

Available: Copies:

60.

When your strategy stalls.

Harvard Business School.

Format:

Books

Publication Date

2005

Excerpt:

for broke / Paul Hemp -- Cross selling or cross purposes? / Ford Harding -- A Rose by any other name

Available: Copies:

61.

Extreme killing : understanding serial and mass murder

Fox, James Alan.

Table of contents http://www.loc.gov/catdir/toc/ecip051/2004022904.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0658/2004022904-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Multiple murder in popular culture -- The selling of multiple murder -- Craving attention -- Killer

Available: Copies:

62.

The student's guide to writing : grammar, punctuation and spelling

Peck, John, 1947-

Format:

Books

Publication Date

2005

Excerpt:

The student's guide to writing : grammar, punctuation and spelling / Peck, John, 1947-

Available: Copies:

63.

Writer's Digest handbook of magazine article writing

Ruberg, Michelle, 1980-

Format:

Books

Publication Date

2005

Excerpt:

-- Take cover -- Follow-up queries -- 3. Selling reprints and rewrites -- Reprints -- Finding markets for

Available: Copies:

64.

The media and body image : if looks could kill

Wykes, Maggie, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295979.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013068862&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2005295979-d.html

Format:

Books

Publication Date

2005

Excerpt:

: selling sex and slenderness -- Starring roles : screening images -- pt. 2. From media representations to

Available: Copies:

65.

The complete idiot's guide to copywriter's words and phrases

Kleidermacher, Kathy.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=472777
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Electronic Resources

Publication Date

2005

Excerpt:

-- Boomers -- Generation X -- Generation Y -- These Kids Today -- Selling to the Sexes -- Women Like Shopping

Available: Copies:

66.

Integrated marketing communication

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

Available: Copies:

67.

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

Stinnett, Bill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2004019679.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004019679.html

Format:

Books

Publication Date

2005

Excerpt:

Selling.

Available: Copies:

68.

International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Integrated marketing communications and international advertising -- Personal selling and sales management

Available: Copies:

69.

Photoshop CS2 for Windows and Macintosh

Weinmann, Elaine.

Format:

Books

Publication Date

2005

Excerpt:

the place to get up to speed on them fast! In these pages best-selling authors and Photoshop masters

Available: Copies:

70.

Cover image for The waiter & waitress and waitstaff training handbook : a complete guide to the proper steps in service for food & beverage employees

The waiter & waitress and waitstaff training handbook : a complete guide to the proper steps in service for food & beverage employees

Arduser, Lora.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018329.html

Format:

Books

Publication Date

2005

Excerpt:

orders -- Carrying trays -- Suggestions and suggestive selling -- Take care of the kids -- Server side

Available: Copies:

71.

Sport psychology in practice

Andersen, Mark B., 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005010554.html

Format:

Books

Publication Date

2005

Excerpt:

The selling or the telling of sport psychology: presenting services to coaches / Harriet D. Speed

Available: Copies:

72.

The bell jar

Hassett, Marilyn.

Format:

Books

Publication Date

2005

Excerpt:

This stirring drama is based on the internationally best-selling autobiography by renowned poet

Available: Copies:

73.

Accounting irregularities in financial statements : a definitive guide for litigators, auditors and fraud investigators

Kwok, Benny K. B.

Format:

Books

Publication Date

2005

Excerpt:

. Selling more -- 4. Costing less -- 5. Owning more -- 6. Owing less -- 7. Presenting it better -- 8. Other

Available: Copies:

74.

SuperNetworking for sales pros : access the right people, strengthen client relationships, and double your sales

Salmon, Michael, 1956-

Format:

Books

Publication Date

2005

Excerpt:

Selling.

Available: Copies:

75.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Corporate Advertising -- Ch. 18. Personal Selling -- PT. 6. MONITORING, EVALUATION, AND CONTROL. Ch. 19

Available: Copies:

76.

Power Excel and Word

Gookin, Dan.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=272206
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OverDrive https://www.overdrive.com/search?q=A74E7DFF-4A67-4BDF-AD25-4A1B284B47CD

Format:

Electronic Resources

Publication Date

2004

Excerpt:

"Best-selling author Gookin ... keeps readers laughing while he takes them from being a ho-hum user

Available: Copies:

77.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

selling and direct marketing -- Creating competitive advantage -- The global marketplace -- Marketing and

Available: Copies:

78.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

building: direct marketing, personal selling, and sales promotion -- Relationship building: public

Available: Copies:

79.

Marketing channels : a management view

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html

Format:

Books

Publication Date

2004

Excerpt:

-- Additional Perspectives on Marketing Channels -- Electronic Marketing Channels -- Direct Selling and Direct

Available: Copies:

80.

English handbook and study guide : a comprehensive English reference book

Lutrin, Beryl.

Format:

Books

Publication Date

2004

Excerpt:

English language -- Orthography and spelling -- Study and teaching.

Available: Copies:

81.

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

. -- 17. Business marketing communications: managing the personal selling function. -- 18. Controlling

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82.

Dictionary of marketing communications

Govoni, Norman A. P.

Table of contents http://www.loc.gov/catdir/toc/ecip042/2003007359.html

Format:

Books

Publication Date

2004

Excerpt:

relations, direct marketing, personal selling, and e-marketing. Growing out of a database of terms compiled

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83.

Consuming kids : the hostile takeover of childhood

Linn, Susan E.

Format:

Books

Publication Date

2004

Excerpt:

: the weighty problem of food marketing -- 7. Peace-keeping battle stations and smackdown! : selling

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84.

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

Kanner, Bernice.

Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html

Format:

Books

Publication Date

2004

Excerpt:

's products discover women -- Pt. 2. How to unclasp the purse -- 15. Techniques for selling to women -- 16

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85.

The girl who married a lion and other tales from Africa

McCall Smith, Alexander, 1948-

Contributor biographical information http://www.loc.gov/catdir/bios/random056/2004052231.html
Publisher description http://www.loc.gov/catdir/description/random051/2004052231.html
Table of contents http://www.loc.gov/catdir/toc/fy052/2004052231.html

Format:

Books

Publication Date

2004

Excerpt:

"Gathered here is a selection of folktales from Zimbabwe and Botswana as retold by the best-selling

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86.

African oral story-telling tradition and the Zimbabwean novel in English

Vambe, Maurice Taonezvi.

Format:

Books

Publication Date

2004

Excerpt:

African oral story-telling tradition and the Zimbabwean novel in English Vambe, Maurice Taonezvi.

Available: Copies:

87.

101 marketing strategies for accounting, law, consulting, and professional services firms

Waugh, Troy.

Publisher description http://www.loc.gov/catdir/description/wiley041/2003021210.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003021210.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003021210.html

Format:

Books

Publication Date

2004

Excerpt:

development of the relationship, the buying process of the client, and the selling process of the professional

Available: Copies:

88.

Leading organizational learning : harnessing the power of knowledge

Goldsmith, Marshall.

Publisher description http://www.loc.gov/catdir/description/wiley041/2003024738.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003024738.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley046/2003024738.html

Format:

Books

Publication Date

2004

Excerpt:

Selling Today? / Elliott Masie -- 2. Five Dilemmas of Knowledge Management / Fons Trompenaars and Charles

Available: Copies:

89.

Once upon a time : a personal guide to telling and writing your own story

Talarico, Ross, 1945-

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004013009.html

Format:

Books

Publication Date

2004

Excerpt:

Once upon a time : a personal guide to telling and writing your own story / Talarico, Ross, 1945-

Available: Copies:

90.

The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena

Bacon, Terry R.

Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003024328.html

Format:

Books

Publication Date

2004

Excerpt:

Selling -- Psychological aspects.

Available: Copies:

91.

The 22 irrefutable laws of advertising (and when to violate them)

Newman, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html

Format:

Books

Publication Date

2004

Excerpt:

) -- The Law of Positioning (AI Ries) -- The Law of Consistency (Ian Batey) -- The Law of Selling (Dave

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92.

Profitable growth is everyone's business : 10 tools you can use Monday morning

Charan, Ram.

Sample text http://catdir.loc.gov/catdir/samples/random045/2003017654.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip047/2003017654.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random055/2003017654.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2003017654.html

Format:

Books

Publication Date

2004

Excerpt:

profitable revenue growth through upstream marketing -- Cross-selling : the art of creating a value

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93.

$Ellebrity : my angling and tangling with famous people

Lois, George.

Format:

Books

Publication Date

2003

Excerpt:

-- Joe Bonanno: Portrait of a Loving Parent -- Alarmo: Animated Superhero Selling Home Security -- Greg

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94.

Performance Research Associates' Delivering knock your socks off service.

Zemke, Ron.

Format:

Books

Publication Date

2003

Excerpt:

Selling. 24. Never Underestimate the Value of a Sincere Thank-You -- pt. 3. The Problem-Solving Side of

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95.

Hey, Whipple, squeeze this : a guide to creating great ads

Sullivan, Luke.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html

Format:

Books

Publication Date

2003

Excerpt:

Salesmen don't have to wear plaid : selling without selling out -- A sharp pencil works best : some

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96.

How to buy & sell a business : how you can win in the business quadrant

Sutton, Garrett.

Format:

Books

Publication Date

2003

Excerpt:

-- Selling Prospectus -- Financials -- Liabilities -- Valuation -- Negotiations -- Structure -- Financing

Available: Copies:

97.

The firm of the future : a guide for accountants, lawyers, and other professional services

Dunn, Paul.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002153131.html
Publisher description http://www.loc.gov/catdir/description/wiley039/2002153131.html

Format:

Books

Publication Date

2003

Excerpt:

list -- What do customers really buy? -- Why has cross-selling not been as successful as it could be

Available: Copies:

98.

Understanding human communication

Adler, Ronald B. (Ronald Brian), 1946-

Format:

Books

Publication Date

2003

Excerpt:

enduring features that have made it the best-selling introductory human communication text on the market

Available: Copies:

99.

Paris, capital of modernity

Harvey, David, 1935-

Format:

Books

Publication Date

2003

Excerpt:

. Astract and Concrete Labor -- 9. The Buying and Selling of Labor Power -- 10. The Condition of Women -- 11

Available: Copies:

100.

The ultimate small business guide : a resource for startups and growing businesses.

Format:

Books

Publication Date

2003

Excerpt:

Customers -- Growing Your Business -- Working Online -- Selling Online -- Managing Yourself and Others

Available: Copies:

101.

Mastering the complex sale : how to compete and win when the stakes are high!

Thull, Jeff, 1949-

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002153141.html
Publisher description http://www.loc.gov/catdir/description/wiley039/2002153141.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley045/2002153141.html

Format:

Books

Publication Date

2003

Excerpt:

Selling -- Handbooks, manuals, etc.

Available: Copies:

102.

The AMA handbook of e-learning : effective design, implementation, and technology solutions

Piskurich, George M.

Format:

Books

Publication Date

2003

Excerpt:

--? / Analyzing the organization's need for e-learning / Selling e-learning to your organization / Are your

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103.

A+ fast pass

Groth, David.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0615/2003106718-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0615/2003106718-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0615/2003106718-d.html

Format:

Electronic Resources

Publication Date

2003

Excerpt:

the A+ Fast Pass as the perfect companion piece to Sybex's best-selling A+ Complete Study Guide.

Available: Copies:

104.

The sales advantage : how to get it, keep it, and sell more than ever

Crom, J. Oliver.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2002075237-s.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon052/2002075237.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/2002075237.html

Format:

Books

Publication Date

2003

Excerpt:

Selling.

Available: Copies:

105.

The media student's book

Branston, Gill.

Table of contents Kostenfrei

Format:

Books

Publication Date

2003

Excerpt:

-- Production techniques -- Distribution, promotion and selling advertising space -- Case study: the British

Available: Copies:

106.

Deconstructing public relations : public relations criticism

Mickey, Thomas J.

Table of contents http://www.loc.gov/catdir/toc/fy033/2001054848.html

Format:

Books

Publication Date

2003

Excerpt:

of Woman -- 5. Selling the Internet -- 6. Garden According to Martha Stewart -- 7. A Community

Available: Copies:

107.

Electronic commerce 2002 : a managerial perspective

Turban, Efraim.

Format:

Books

Publication Date

2002

Excerpt:

Web -- Selling on the Web: Revenue Models and Building a Web Presence -- Marketing on the Web

Available: Copies:

108.

25 sales skills they don't teach at business school

Schiffman, Stephan.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1501/2001055303-d.html

Format:

Books

Publication Date

2002

Excerpt:

Selling.

Available: Copies:

109.

Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity

Available: Copies:

110.

Marketing management and strategy

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2002

Excerpt:

-- Communications strategy -- Managing personal selling -- Managing marketing channels -- Marketing in service

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111.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

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112.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

Available: Copies:

113.

Strategic marketing management cases

Cravens, David W.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Market Orientation and Organizational Learning. Enterprise Rent-A-Car: Selling the Dream (video

Available: Copies:

114.

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Available: Copies:

115.

Hope is not a strategy : the 6 keys to winning the complex sale

Page, Rick, 1947-

Publisher description http://www.loc.gov/catdir/description/mh031/2003271799.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003271799.html

Format:

Books

Publication Date

2002

Excerpt:

Selling.

Available: Copies:

116.

Bear market investing strategies

Schultz, Harry D.

Publisher description http://www.loc.gov/catdir/description/wiley0310/2002514707.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley046/2002514707.html

Format:

Books

Publication Date

2002

Excerpt:

during a Bear Market -- 13. Short Selling 101 -- 14. Strategies for Making Money Even If You Guess Wrong

Available: Copies:

117.

Effective sales and marketing for travel and tourism

Steinberg, Wayne A., 1949-

Format:

Books

Publication Date

2002

Excerpt:

Selling -- Travel.

Available: Copies:

118.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship

Available: Copies:

119.

The making of Casablanca : Bogart, Bergman, and World War II

Harmetz, Aljean.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1401/2002068934-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1203/2002068934-d.html

Format:

Books

Publication Date

2002

Excerpt:

: The End of Production -- "Our Ism ... Americanism" -- Play It, Sam -- Selling the Movie and Selling

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120.

The complete guide to self-publishing

Ross, Tom, 1933-

Format:

Books

Publication Date

2002

Excerpt:

Equalizer Selling Books the Usual Ways Nontraditional Venues for Generating More Sales Propelling Your

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121.

Internet marketing

Hofacker, Charles F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm

Format:

Books

Publication Date

2001

Excerpt:

-- The Payoff Page -- Computer-Mediated Selling -- Shopping on the Internet -- Perceived Risk and Trust

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122.

Handbook of public relations

Skinner, C. J.

Format:

Books

Publication Date

2001

Excerpt:

. Public relations and selling. Ch. 8. Public relations and communication. Ch. 9. Effective listening. Ch

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123.

Making the technical sale

Greenwald, Rick.

Format:

Books

Publication Date

2001

Excerpt:

Selling -- Technology.

Available: Copies:

124.

How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships

Snyder, David P.

Format:

Books

Publication Date

2001

Excerpt:

Selling.

Available: Copies:

125.

Hospitality sales and promotion : strategies for success

Taylor, Derek, 1932 August 5-

Format:

Books

Publication Date

2001

Excerpt:

-to-face selling -- 5. Telephone selling -- 6. The shape of things that came: the technology -- 7. Banqueting sales

Available: Copies:

126.

The creative business guide to running a graphic design business

Foote, Cameron S.

Format:

Books

Publication Date

2001

Excerpt:

. Organizing. Hiring. Motivating. Creative Direction. Dismissing -- Marketing. Positioning. Promoting. Selling

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127.

E-business & e-commerce : how to program

Deitel, Harvey M., 1945-

Format:

Books

Publication Date

2001

Excerpt:

Entertainment Online Automotive Sites Energy Online Selling Brainpower Online Art Dealers E-Learning Click

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128.

Wired marketing : energizing business for e-commerce

Hardaker, Glenn.

Format:

Books

Publication Date

2001

Excerpt:

brief history Electronic commerce and the Internet revolution Online selling through the Internet

Available: Copies:

129.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

and personal selling -- Brochures, other print and electronic information -- Distribution channels in

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130.

Harvard Design School guide to shopping

Chung, Chuihua Judy.

Format:

Books

Publication Date

2001

Excerpt:

: predicting the consumer / Real(i)ty: "selling cities like soap" / Redemption: synchroncity revisited

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131.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

Available: Copies:

132.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

133.

Understanding management

Daft, Richard L.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/00708782-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/00708782-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/00708782-d.html

Format:

Books

Publication Date

2001

Excerpt:

Based on Daft's Management, the all time best selling principles of management text, "Understanding

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134.

Cybershops

Gerdes, Claudia.

Access related website

Format:

Books

Publication Date

2000

Excerpt:

-commerce ventures" "Cybershops is for anyone thinking of selling over the Net - and for everyone who wants to stay

Available: Copies:

135.

The complete MBA for dummies

Allen, Kathleen R.

Table of contents http://catdir.loc.gov/catdir/toc/wiley022/99069708.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/99069708.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/99069708.html

Format:

Books

Publication Date

2000

Excerpt:

anyone really pay attention to advertising and promotion? -- The new world of selling -- Other important

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136.

Fashion : the century of the designer, 1900-1999

Seeling, Charlotte.

Format:

Books

Publication Date

2000

Excerpt:

Fashion : the century of the designer, 1900-1999 / Seeling, Charlotte.

Available: Copies:

137.

Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life

Janal, Daniel S.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html

Format:

Books

Publication Date

2000

Excerpt:

Online Marketing Strategy -- Online Selling -- Promoting Your Web Site -- Creating Customers for

Available: Copies:

138.

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales

Available: Copies:

139.

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

-- Retaining customers -- Selling additional products -- Selling additional services -- Selling a business

Available: Copies:

140.

Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

look at adolescent girls and boys / Selling food to children : is fun part of a balanced breakfast

Available: Copies:

141.

Intermediate microeconomics : a modern approach

Varian, Hal R.

Format:

Books

Publication Date

1999

Excerpt:

-- 7. Revealed Preference -- 8. Slutsky Equation -- 9. Buying and Selling -- 10. Intertemporal Choice

Available: Copies:

142.

The media student's book

Branston, Gill.

Format:

Books

Publication Date

1999

Excerpt:

31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling

Available: Copies:

143.

Marketing channels : a management view

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html

Format:

Books

Publication Date

1999

Excerpt:

. Direct Selling and Direct Marketing Channel Systems. Ch. 17. Marketing Channels for Services. Ch. 18

Available: Copies:

144.

An introduction to programming using Visual Basic 6.0

Schneider, David I.

Format:

Electronic Resources

Publication Date

1999

Excerpt:

language that allows you to take full control of Microsoft's best-selling Windows applications." "Written

Available: Copies:

145.

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

: special issues for the small business -- The global advertising and promotion effort -- Personal selling

Available: Copies:

146.

Operating system concepts

Silberschatz, Abraham.

Format:

Books

Publication Date

1999

Excerpt:

This best-selling book, now in its fifth edition, provides a solid theoretical foundation for

Available: Copies:

147.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

of the Communications Mix. 9. Relationship Building: Direct Marketing, Personal Selling, and Sales

Available: Copies:

148.

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

creativity -- ch. 6. Advertising media -- ch. 7. Principles of personal selling -- ch. 8. Personal selling in

Available: Copies:

149.

Operating system concepts

Silberschatz, Abraham.

Format:

Books

Publication Date

1998

Excerpt:

This best-selling book, now in its fifth edition, provides a solid theoretical foundation for

Available: Copies:

150.

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html

Format:

Books

Publication Date

1997

Excerpt:

and Credit Strategies -- 15. Promotion: Personal Selling, Advertising, and Sales Promotion -- 16

Available: Copies:

151.

Visual persuasion : the role of images in advertising

Messaris, Paul.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html

Format:

Books

Publication Date

1997

Excerpt:

implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual

Available: Copies:

152.

The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

Selling/Service. Ch. 13. Promotion/Events. Ch. 14. Advertising Message. Ch. 15. Advertising Media. Ch. 16

Available: Copies:

153.

Organizing genius : the secrets of creative collaboration

Bennis, Warren G.

Format:

Books

Publication Date

1997

Excerpt:

The end of the great man -- Troupe Disney -- A computer with a rebel heart -- Selling a place

Available: Copies:

154.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Available: Copies:

155.

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Public Aquarium -- Fare Combat -- Crosse & Whitewall: Cross-selling Professional Services -- Menton Bank

Available: Copies:

156.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

1996

Excerpt:

-- International Distribution System -- Global Advertising and Promotion Effort -- Personal Selling and Personnel

Available: Copies:

157.

Another way of telling

Berger, John.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1702/95130869-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1702/95130869-d.html

Format:

Books

Publication Date

1995

Excerpt:

Another way of telling / Berger, John.

Available: Copies:

158.

Distributed operating systems

Tanenbaum, Andrew S., 1944-

Format:

Books

Publication Date

1995

Excerpt:

this need. Representing a revised and greatly expanded Part II of the best-selling Modern Operating

Available: Copies:

159.

Telling the truth about history

Appleby, Joyce, 1929-2016.

Format:

Books

Publication Date

1995

Excerpt:

Telling the truth about history / Appleby, Joyce, 1929-2016.

Available: Copies:

160.

International marketing strategy

Bradley, Frank, 1942-

Format:

Books

Publication Date

1995

Excerpt:

18. Managing international distribution channels -- 19. Selling and negotiating in international

Available: Copies:

161.

Marketing : contemporary concepts and practices

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

. Direct Marketing, Sales Promotion, and Public Relations. Ch. 18. Personal Selling -- Sect. VI. Price. Ch

Available: Copies:

162.

Economic development

Todaro, Michael P.

Table of contents http://www.gbv.de/dms/bowker/toc/9780801310812.pdf

Format:

Books

Publication Date

1994

Excerpt:

"This Best-Selling text retains the unique problem- and policy-oriented approach to development

Available: Copies:

163.

The sponsored life : ads, TV, and American culture

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

-- Rock rolls over -- Jean pool -- Inner tube -- Desperately selling soda -- The afterschlock -- Hip hop

Available: Copies:

164.

The 25 sales habits of highly successful salespeople

Schiffman, Stephan.

Format:

Books

Publication Date

1994

Excerpt:

Selling.

Available: Copies:

165.

Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Loyalty -- Maintaining and Enhancing Loyalty -- Selling Old Customers Instead of New Ones -- Brand

Available: Copies:

166.

Professional salesmanship : a South African approach

Blem, Norman.

Format:

Books

Publication Date

1990

Excerpt:

Selling -- Handbooks, manuals, etc.

Available: Copies:

167.

The 25 most common sales mistakes -- and how to avoid them

Schiffman, Stephan.

Format:

Books

Publication Date

1990

Excerpt:

Selling.

Available: Copies:

168.

The one minute sales person

Johnson, Spencer.

Format:

Books

Publication Date

1986 1984

Excerpt:

Selling.

Available: Copies:

169.

Zami, a new spelling of my name

Lorde, Audre.

Format:

Books

Publication Date

1982

Excerpt:

Zami, a new spelling of my name / Lorde, Audre.

Available: Copies:

170.

Hospitality for sale : techniques of promoting business for hospitality establishments

Coffman, C. DeWitt (Charles DeWitt)

Format:

Books

Publication Date

1980

Excerpt:

-- Sales personnel -- Budgeting -- Sales training -- The selling instruments -- Personal selling

Available: Copies:

171.

Zami: a new spelling of my name

Audre Lorde

Format:

Books

Excerpt:

Zami: a new spelling of my name Audre Lorde

Available: Copies:

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Bonime Productions.

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(1)

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(1)

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Communication in marketing.

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(13)

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(10)

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(9)

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(8)

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(5)

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(5)

Relationship marketing.

(5)

Selling -- Psychological aspects.

(5)

Small business -- Management.

(5)

Communication.

(4)

Customer services.

(4)

Empresas internacionales.

(4)

Financial statements, Consolidated -- South Africa.

(4)

Holding companies -- Accounting -- Problems, exercises, etc.

(4)

Marketing -- South Africa.

(4)

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(4)

Tourisme -- Marketing.

(4)

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(3)

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(3)

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(3)

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(3)

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Management.

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Motion picture authorship.

(3)

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(3)

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(3)

(3)

Sales promotion -- South Africa.

(3)

Strategic planning.

(3)

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Advertising media planning.

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Creative ability.

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(2)

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(2)

Internet.

(2)

Italy.

(2)

Job hunting.

(2)

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(2)

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(2)

Leadership.

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Machine learning.

(2)

Marchés d'exportation.

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Marketing channels.

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Marketing research.

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Marketingmanagement.

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(2)

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(2)

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(2)

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Paris (France) -- Civilization -- 19th century.

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Securities.

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Self-publishing.

(2)

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(2)

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Success.

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Television and sports.

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Travel agents -- Vocational guidance.

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(2)

United States -- Social conditions -- 1980-

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Vente internationale.

(2)

Visual communication.

(2)

7.150.

(1)

Aboriginal Australians -- History.

(1)

Aboriginal Australians -- Treatment.

(1)

Academic libraries -- Great Britain -- Management.

(1)

Academic writing.

(1)

Acclimatization.

(1)

Accueil (Tourisme) -- Marketing.

(1)

Action research -- Methodology.

(1)

Administración industrial.

(1)

Adobe Photoshop elements.

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Adobe Photoshop lightroom.

(1)

Advertenties.

(1)

Advertising -- Brand name products.

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Advertising -- Fashion.

(1)

Advertising -- History.

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(1)

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Application software -- Development.

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Arbeitsmotivation.

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Architecture -- Economic aspects.

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