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301.

Innovating the corporation : creating value for customers and shareholders

Kuczmarski, Thomas D., 1951-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html

Format:

Books

Publication Date

2001 2000

Excerpt:

Creative ability in business -- United States.

Available: Copies:

302.

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

business -- Cannondale Corporation -- Competition in the retail brokerage industry in 2000 -- eBay: king of

Available: Copies:

303.

Good to great : why some companies make the leap-- and others don't

Collins, James C. (James Charles), 1958-

Format:

Books

Publication Date

2001

Excerpt:

Random House Business,

Available: Copies:

304.

Positioning : the battle for your mind

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html

Format:

Books

Publication Date

2001

Excerpt:

-- Positioning Your Business -- Playing the Positioning Game.

Available: Copies:

305.

The art of innovation : lessons in creativity from IDEO, America's leading design firm

Kelley, Tom, 1955-

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/enhancements/fy0610/00050906-s.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693985&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=841368&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0610/00050906-b.html

Format:

Books

Publication Date

2001

Excerpt:

Creative ability in business -- Case studies.

Available: Copies:

306.

Ken Kiff

Lambirth, Andrew, 1959-

Format:

Books

Publication Date

2001

Excerpt:

National Gallery Conclusion: Unfinished Business 'Visiting Hell in a Boat' /

Available: Copies:

307.

Design issues : how graphic design informs society

Holland, DK.

Format:

Books

Publication Date

2001

Excerpt:

/ Design in a time of weird, wild change / None of my business / Mirror mirror ... / What's after world

Available: Copies:

308.

The hero and the outlaw : building extraordinary brands through the power of archetypes

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Excerpt:

"The Hero and the Outlaw offers a clearly structured system that all business and marketing

Available: Copies:

309.

Readings in cyberethics

Spinello, Richard A.

Format:

Books

Publication Date

2001

Excerpt:

at all / N. Ben Fairweather -- Subsumption ethics / David H. Gleason -- Ethical issues in business

Available: Copies:

310.

Advanced communication skills for organisational success

Erasmus-Kritzinger, Lisel, 1967-

Format:

Books

Publication Date

2000

Excerpt:

Business communication -- Problems, exercises, etc.

Available: Copies:

311.

The McGraw-Hill reader : issues across the disciplines

Muller, Gilbert H., 1941-

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99033123.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99033123.html

Format:

Books

Publication Date

2000

Excerpt:

. -- 4. History and culture. -- 5. Government and politics. -- 6. Work and business. -- 7. Philosophy and

Available: Copies:

312.

Advertising principles : choice, challenge, change

Vanden Bergh, Bruce G.

Format:

Books

Publication Date

1999

Excerpt:

NTC Business Books,

Available: Copies:

313.

Customer behavior : consumer behavior & beyond

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

decision making -- Household customer decision making -- Business and government customer decision making

Available: Copies:

314.

Marks of excellence : the history and taxonomy of trademarks

Mollerup, Per, 1942-

Format:

Books

Publication Date

1999

Excerpt:

Business names -- History.

Available: Copies:

315.

How to generate great ideas

Hawkins, Barrie.

Format:

Books

Publication Date

1999

Excerpt:

Creative ability in business.

Available: Copies:

316.

Management information systems for the information age

Haag, Stephen.

Format:

Books

Publication Date

1999

Excerpt:

E-business.

Available: Copies:

317.

?What If! : how to start a creative revolution at work

Allan, Dave.

Format:

Books

Publication Date

1999

Excerpt:

Creative ability in business.

Available: Copies:

318.

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

crucial importance of innovation, Innovation Management is an ideal text for business school programs and

Available: Copies:

319.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Available: Copies:

320.

Crafting and implementing strategy : text and readings

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

1998

Excerpt:

Business planning.

Available: Copies:

321.

South African law of trademarks, unlawful competition, company names and trading styles

Webster, G. C. (Geoffrey Charles), 1928-

Format:

Books

Publication Date

1997

Excerpt:

Business names -- Law and legislation -- South Africa.

Available: Copies:

322.

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

brand relationships has never been tougher. Driving Brand Value presents a practical, hands-on business

Available: Copies:

323.

Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

Creative ability in business.

Available: Copies:

324.

Financial aspects of marketing

Schmidt, Ruth A.

Format:

Books

Publication Date

1996

Excerpt:

Business enterprises -- Finance.

Available: Copies:

325.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing

Available: Copies:

326.

Every street is paved with gold : the road to real success

Kim, U-jung.

Format:

Books

Publication Date

1992

Excerpt:

Success in business -- Korea (South)

Available: Copies:

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