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1. 
Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
by 
Johnson, Michael, 1964-
Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising.
Available: Copies:
2. 
Cover image for Campaign communication and political marketing
Campaign communication and political marketing
by 
Maarek, Philippe J.
Format: 
Books
Publication Date 
2011
Excerpt: 
intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of
Available: Copies:
3. 
Cover image for Killer Facebook ads : master cutting-edge Facebook advertising techniques
Killer Facebook ads : master cutting-edge Facebook advertising techniques
by 
Weintraub, Marty, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
Killer Facebook ads : master cutting-edge Facebook advertising techniques / Weintraub, Marty, 1959-
Available: Copies:
4. 
Cover image for Globalisation and advertising in emerging economies : Brazil, Russia, India and China
Globalisation and advertising in emerging economies : Brazil, Russia, India and China
by 
Ciochetto, Lynne.
Format: 
Books
Publication Date 
2011
Excerpt: 
Advertising -- Economic aspects -- Case studies.
Available: Copies:
5. 
Cover image for Crisis communications : a casebook approach
Crisis communications : a casebook approach
by 
Fearn-Banks, Kathleen.
Format: 
Books
Publication Date 
2011
Excerpt: 
Advertising -- Case studies.
Available: Copies:
6. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
information on how to measure the success of your campaigns; a range of new tools; fresh case studies
Available: Copies:
8. 
Cover image for Crisis communications student workbook
Crisis communications student workbook
by 
Fearn-Banks, Kathleen.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Case studies.
Available: Copies:
9. 
Cover image for Ads to icons : how advertising succeeds in a multimedia age
Ads to icons : how advertising succeeds in a multimedia age
by 
Springer, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising campaigns -- Case studies.
Available: Copies:
10. 
Cover image for Strategic advertising management
Strategic advertising management
Strategic advertising management
by 
Percy, Larry.
Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Strategic advertising management / Percy, Larry.
Available: Copies:
11. 
Cover image for Ethics in psychology and the mental health professions : standards and cases
Ethics in psychology and the mental health professions : standards and cases
by 
Koocher, Gerald P.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
have contributed to its popularity, including hundreds of case studies that provide illustrative
Available: Copies:
12. 
Cover image for Smart start-ups : how entrepreneurs and corporations can profit by starting online communities
Smart start-ups : how entrepreneurs and corporations can profit by starting online communities
by 
Silver, A. David (Aaron David), 1941-
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006036833.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
jars, kudos, and wireless carrier fees for their revenue sources. Using case studies of companies you
Available: Copies:
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Affinity Advertising & Publishing
(3)
Fearn-Banks, Kathleen.
(2)
Johnson, Michael, 1964-
(2)
Affinity Advertising & Publishing.
(1)
Affinity Advertising and Publishing.
(1)
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Marketing.
(6)
Advertising.
(5)
Internet marketing -- Case studies.
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Advertising -- Brand name products.
(3)
Advertising -- Case studies.
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