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13. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
information processing theory in advertising -- Socio-cultural theory in advertising -- Levels of explanation
Available: Copies:
14. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of strategic communication / Holtzhausen, Derina Rhoda, author.
Available: Copies:
15. 
Cover image for Architecting experience : a conversion science handbook
Architecting experience : a conversion science handbook
by 
Wheeler, Scot R., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Communication in marketing.
Available: Copies:
16. 
Cover image for Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Branding (Marketing)
Available: Copies:
17. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
Communication in marketing.
Available: Copies:
18. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Global marketing & advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943
Available: Copies:
20. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing / Lamb, Charles W., author
Available: Copies:
21. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Andrews, J. Craig, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Communication in marketing -- Textbooks.
Available: Copies:
22. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Communication in marketing.
Available: Copies:
23. 
Cover image for Marketing in Africa
Marketing in Africa
Marketing in Africa
by 
Makhitha, K. M.
Format: 
Books
Publication Date 
2018
Excerpt: 
Marketing in Africa / Makhitha, K. M.
Available: Copies:
24. 
Cover image for Fundamentals of integrated marketing communication
Fundamentals of integrated marketing communication
Fundamentals of integrated marketing communication
by 
Vosloo, Ton, 1937-
Format: 
Books
Publication Date 
2018
Excerpt: 
Communication in marketing -- Textbooks.
Available: Copies:
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Belch, George E. (George Edward), 1951-
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