Search Results for Advertising -- Language.

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38 Results Found

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13.

Strategic writing : multimedia writing for public relations, advertising, and more

Marsh, Charles, 1955-

Format:

Books

Publication Date

2012

Excerpt:

Strategic writing : multimedia writing for public relations, advertising, and more / Marsh, Charles

Available: Copies:

14.

Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal

Available: Copies:

15.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2010

Excerpt:

The psychology of advertising / Fennis, Bob Michaël, 1968-

Available: Copies:

16.

The objects of affection : semiotics and consumer culture

Berger, Arthur Asa, 1933-

Format:

Books

Publication Date

2010

Excerpt:

Language and culture.

Available: Copies:

17.

New media for a new China

Scotton, James Francis, 1932-

Format:

Books

Publication Date

2010

Excerpt:

party / James F. Scotton -- Advertising: wings for the media: Hong Cheng : public relations / Yan Jin

Available: Copies:

18.

Designing brand experiences

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html

Format:

Books

Publication Date

2006

Excerpt:

Advertising -- Brand name products.

Available: Copies:

19.

Marketing across cultures

Usunier, Jean-Claude.

Format:

Books

Publication Date

2005

Excerpt:

sales promotion -- 13. Language, culture and communication -- 14. Intercultural marketing communications

Available: Copies:

20.

Advertising as multilingual communication

Kelly-Holmes, Helen, 1968-

Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Language.

Available: Copies:

21.

Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communication

Marsh, Charles, 1955-

Format:

Books

Publication Date

2005

Excerpt:

Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and

Available: Copies:

22.

Marketing to moviegoers : a handbook of strategies used by major studios and independents

Marich, Robert.

Format:

Books

Publication Date

2005

Excerpt:

plan - including creating advertising materials, buying advertising for multimedia campaigns, mounting

Available: Copies:

23.

Graphic design school : a foundation course in the principles and practices of graphic design

Dabner, David.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018885.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004018885-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Production issues -- Commercial practices -- Editorial design -- Advertising -- Corporate design -- Web

Available: Copies:

24.

Graphic design school : the principles and practices of graphic design

Dabner, David.

Format:

Books

Publication Date

2004

Excerpt:

issues -- Commercial practices -- Editorial design -- Advertising -- Corporate design -- Web design

Available: Copies:

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