-to-Buy? -- Understanding "Bargain Hunters" -- Price Preferences by Product Type -- Detailed Research on Buyer Price

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

segmentation ; International market segmentation -- Understanding markets. Marketing information and research

Research methods in information / Pickard, Alison Jane.

-- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non

collection of theories, research, and examples--including its signature first-person accounts that open

Selling.

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

.Purchasing Process -- 77.RASCI Matrix -- 78.Ratio Delay Studies -- 79.Research method -- 80.Resource Based

-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales

Research Terminology -- Steps in Developing a Research Plan -- Research "That Won't Break the Bank

logistics -- Communications -- Selling -- Customer care and relationship marketing -- Direct marketing